Ask Me Anything: Creating Effective Audience Segments
Jamie Alexander
Director, JCA Arts Marketing
Jamie helps cultural organizations understand the behaviors of their audiences and create data-driven strategies to continually engage them.
July 07, 2020
Ask Me Anything! Your Arts Marketing Questions, Answered.
Check back weekly to get your questions answered by our JCA Arts Marketing consultants via video or blog. If you have a question to ask, submit it via email to smarter@jcainc.com
ASK ME ANYTHING QUESTION:
As we look toward enhancing communication with our audience during the COVID shutdown, and once we reopen, what criteria should we use to create effective audience segments?