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Ask Me Anything: Creating Effective Audience Segments

Jamie Alexander

Director, Strategy & Insights

Jamie helps cultural organizations understand the behaviors of their audiences and create data-driven strategies to continually engage them.
July 07, 2020

Ask Me Anything! Your Arts Marketing Questions, Answered.

Check back weekly to get your questions answered by our JCA Arts Marketing consultants via video or blog. If you have a question to ask, submit it via email to smarter@jcainc.com

ASK ME ANYTHING QUESTION: 

As we look toward enhancing communication with our audience during the COVID shutdown, and once we reopen, what criteria should we use to create effective audience segments?

ANSWER FROM JCA ARTS MARKETING SENIOR MANAGER, JAMIE ALEXANDER: